CAREER ZAPPING

Client: Ministerium für Wirtschaft

To modernize the Ministerium für Wirtschaft’s (Ministry of Economic Affairs) outreach, I designed a vertical-first YouTube strategy centered on rapid-fire 'Career Zapping' (or @berufezappen). I translated the diversity of professional fields into a series of snackable Shorts, delivering a contemporary concept that successfully engages young audiences through authentic, fast-paced storytelling.